Let’s face it… digital is DAUNTING. Every day, new programs are being introduced to capture our attention. How to sift through all the choices and focus on key digital strategies to support a brand’s evolution? The Essenza team can help, AND we can execute.
Our wheelhouse includes the following:
Website Design & Development
A website is often the first point of introduction for a brand. Like any first impression, it needs to capture the reader’s attention and draw them in, providing enough information to get them interested in having a conversation but also a solid dive into the brand story.
Engage your audiences and meet marketing goals through effective social media strategy. We provide full-service social media activation including editorial content creation, page and community management, comprehensive metrics, co-branded partnerships and performance-driven campaigns.
Elevate your brand with compelling content that educates and empowers your target audiences. Essenza helps brands hone their visual story and brand voice to communicate effectively across all channels.
Build awareness, transform target audiences into brand loyalists and drive conversions through strategic paid social.
Harness influencers of all sizes and price points to build buzz, reach new audiences, create a quality content stream, and reinforce your brand’s credibility.
Email offers a unique opportunity to build deeper relationships with your audiences. Increase brand awareness, build a robust email list and drive conversions through effective email marketing. Essenza offers content creation services, list management, automation, segmentation and testing.
Mission-driven campaigns to amplify your brand story and engage your audiences, deployed cohesively across channels: PR, social media, email, digital advertising, in-store activation, influencer marketing and brand sponsorships.
SEO – Search Engine Optimization
A beautiful website is not enough: your site needs to visible to search engines such as Google, and easy to find for potential customers. Make sure your business can be found on the web—join the list of companies that have experienced web traffic growth of 25% to 1,023% within one year.
Google Ads, whether Text Ads or Display Ads, can get your business on the top of page one of Google. You pay per click, so only if people actually click on the ad and land on your website. It’s a surefire way to increase traffic, brand exposure, and business.
If you have an ecommerce site, you can’t afford to ignore Google Shopping. We link you Google Merchant Center to your Shopping campaign, and your goods populate in the results. There are free and paid versions. It’s a great way to boost online sales.
This is a comprehensive website and online audit of social, ecommerce and other channels that provides a deep-dive perspective on your business’ challenges and opportunities for improvement. It’s a treasure trove of information presented in an easy-to-understand, graphics-based document, presented to you via Zoom desktop share.
Utilizing sound User Experience (UX) principles, Google Analytics data, a competitor analysis and more, we offer a comprehensive digital strategy that will amplify your online presence and make you stand out on the web.