The big dilemma – earned or paid media?
If you have worked with a PR firm in the past, you may remember the days where media relations was all about “earned media,” ie FREE publicity. While that still exists to a degree, the entire media landscape has changed in this digital era. Print media is dying while digital media is flying…and so, media relations has been forced to adapt. Essenza specializes not only in free publicity, but also in delivering paid media campaigns that complement a brand’s marketing programs such as social media, influencer marketing and co-branded partnerships. Let’s have a conversation, and we can share how.